8 Tools used For Content Creation
Content creation isn’t easy, in fact, it can become quite a daunting task. With the evolution of Google and the competitiveness of marketing on the internet, its has become increasingly more important to publish quality content instead of massive amounts of sterile information. This can pose quite a challenge to any business because of the time it takes to put together said content. Here is a list of some essential tools that can help you stay organized, functional, and profitable.
Ubersuggest takes your word or phrase and scrapes Google Suggestions to offer the hottest related topics people are searching for. As a bonus for different types of companies, Ubersuggest lets you search the entire web, or drill down into Google Shopping, Images, Video or other types of searches. It also lets you compile lists of terms you can then export and download. It also offers insights into the searches I should be doing when I’m looking for the most accurate information on a topic. When I’m planning, writing or editing, I need to know what people find interesting, but I also need credible resources to cite, interview or otherwise engage to build out my content. This is a great first step in making sure you’re headed in the right direction with your research.
2. An Editorial Calendar
An editorial calendar informs me about what I am to write about on a daily basis, but that’s just one small function. It helps me to plan out the content that I want to release over a particular time period.
In keeping a record of my content, it allows me to plan series content releases and to build on content that I may have touched on weeks or even months ago. It also helps me be more purposeful in my daily reading by giving me ideas to flag or bookmark for upcoming content releases.
3. Twitter Lists
Twitter is a great tool for anyone looking for content inspiration or the latest breaking news. Lists are an incredibly helpful tool for bloggers and networkers. If you are attending an event or gathering where others are discussing topics that benefit your business, make a list or take a list. You can use lists to track industry influencers, customers, journalists… any group of people whose real-time conversations might inform your content creation decisions. surprisingly enough, this is very helpful.
Capture everything and lose track of nothing. Evernote lets you save voice recordings, text, pictures, and entire web pages to a cloud account you can access from any computer or mobile device. This is a must have for anyone who is juggling a lot of tasks and ideas at one time. When an idea comes, it’s not always at the most convenient time; and evernote is a great way to catalog all of your ideas and have access to them from multiple devices.
If you have multiple authors or different employees/agents working on social content and blog posts, Kapost is a great way to manage it all. Everything starts as an idea, with customized fields for background information such as external URLs, keywords, or title options. Users can assign tasks to different writers, editors or project managers, with notifications sent out as each action is completed. On top of managing workflow, it integrates with all major CMSs and allows for distribution/performance tracking across your content operation.
This is an option for companies getting serious about their content marketing systems, with a $1200/month starting point. However, that allows for 5 content types and 8 users, so it’s definitely worth checking out. Their client support is excellent
6. Social Search Engine Topsy
Topsy takes whatever keyword or phrase you give it and analyzes the social web in real-time. Basically, they’ve indexed every corner of the public social web, giving you access to critical time-sensitive insights as they occur. This is a great tool for finding opportunities to create content around questions people are asking, or to address specific issues people want to know about. Try their advanced search and see results according to social influence. If it’s happening on the social web, Topsy can find it.
Not big on research? Zemanta will bring images, articles and other web content to you as you write your content into WordPress or Blogger. This content discovery tool allows you to retain editorial control, so although you’re exposing similar content, you won’t be publishing about competitors. As you write, Zemanta will suggest relevant content from your own blog, around the web and their advertisers to inform and complement your piece. More than simply suggesting links, this tool is more like a semantic content discovery personal assistant, listening to your needs and bringing back the information you need in real time. It’s a great tool for inspiration and research as well as engaging your audience with more relevant content, especially if you aren’t a high-volume publisher.
8. Social Mention
This is another must have for social content creation. Do you know what people are saying about your brand? It can be hard to get accurate information because often times people won’t appropriately tag you to inform you that you’re being discussed. SocialMention seeks out content according to your search parameters across the social web and analyzes sentiment
Additional insights will show you the top keywords and hashtags associated with your query, the most popular platforms where conversations around the topic happen, and even the users who discuss it most.