SEO Problems and the Solutions to Fix Them
Lack of Keywords in the Title
The first hurdle to overcome in drawing traffic to your website is the title. Choose the right kind of title, and the search engines will send traffic your way. Get too cute with it – or too generic – and nobody will ever see it. The key to choosing an effective title is to include a good long-tail keyword in your title.
For example, a short keyword like, “Car Seats” is too generic and will have way too many web pages competing against you, so you need to narrow your focus – and simultaneously widen your net – to draw in more searches. “Best New Car Seats with Safety Tether and Retractable Cup Holders” on the other hand, gives plenty of keyword potential for the search engines to grab onto and will likely draw much more traffic.
Too Many Keywords in the Body
Keywords are a website’s best friend, but stuffing the same keyword into an article over and over will most likely get you penalized by the search engines and will sink your site’s search ranking faster than you can say, “search engine optimization.”
Include your main keyword in the title and use it once in the body of the article. Other than that, just write naturally and avoid over-optimizing your content.
High Bounce Rate
Your website’s “bounce rate” is the percentage of visitors who leave the site without interacting with it in any way. Visitors don’t click on your links. They don’t watch your videos. They don’t visit other pages or categories. They just leave.
This is bad, and if it happens too often, it can actually send the search engines the message that your site’s content is not very valuable. So improving your bounce rate is a good idea if you want to receive even more search traffic.
Below are several different strategies you can use to get visitors to stick around and interact more with your site. If your bounce rate is in the 70-80% range or higher, then use some of these ideas immediately to keep visitors on your site longer and get them to dig deeper into your content.
- Shorten the header
- Add more photos, especially “above the fold”
- Add videos
- Use cache applications to speed up page load time
- Include internal links on every page
- Use clickable images that lead to other pages on your site
You will find that discovery of a problem related to onsite optimization is often an opportunity to repair many other problems. Take a look out our discovery process by clicking the button below.The Discover Process