Holiday SE Ho Ho Oh!
Christmas is around the corner and it is hard to miss with all the trees being sold and the lights strung on houses to spread the Christmas cheer. This means that it is that time of year to find something special for those that mean the most to you. Consumers look for Black Friday deals and Cyber Monday discounts to save them an extra buck or two.
The digital world of marketing has become extremely important and businesses that are not keeping up with their website will be missing out. Consumers like to see relevant content and tools to get them through the holiday season. People do not plan and prepare for holiday shopping they did 10 years ago, so why should business stick to their same old marketing strategies?
Typically, people do not start Christmas shopping until the end of November. On the other hand, consumers will commonly look up present ideas even before Halloween. The holidays can get busy with family and events. Shopping early will allow parents to purchase gifts without having to fight the crowds.
If consumers are starting early then so should business. Utilizing social media platforms will provide consumers with information on new products and sales events. The number of online shoppers in the future is likely to increase, and businesses need to keep up with the demand.
Even though the holidays end around Christmas and New Year’s, people still shop long after the season ends. Several years ago Cyber Monday did not exist. Now Black Friday starts on Thursday and consumers are taking advantage of deals through the entire weekend. Even though the day after Christmas is a big day for sales, many consumers are scooping up clearance isles for Christmas items several days later.
Maintain a Line of Communication
As stated earlier, consumers like to see new and relevant content. Websites need to be updated to remove any products or services that are no longer being offered or not relevant to the current season. Blogs are not only a great way to provide information to the consumer; they also provide fresh content for Google to boost a website’s search engine rankings. Implementing SEO strategies during the holiday season are beneficial for websites to provide visibility to Christmas shoppers. Internet users will check their favorite social media sites for trends and deals. Websites need to post something every day for consumers to stay up-to-date with their favorite companies.