SEO Tips

DIY Optimization Tactics for the Average Website Owner

Having a clean and modern looking website is a huge milestone in the grand scheme of your company’s future. However, like many ventures in the business world, the rabbit hole can go much deeper than one would expect. What makes a website tick? If you are a website owner then surely you have guessed by now that pictures and styles only add up to so much for an online presence. The most important part of your website is, in a…

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3 Unexpected Ways to Increase Your Car Dealership Market Share

Over the last several years we have noticed an increasing trend while doing Organic SEO for car dealerships. This trend is related to top keywords in the market area, like “CITY_NAME Honda”, becoming more tied to where a dealership’s local market share ranks.  In other words, the higher a dealer ranks for the main head term in their city, the more of the local marketshare they have. Who cares right? Well, every new car dealership cares about where they rank…

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Tips for Training a New Social Media Marketer

This week we trained a social media intern. If you recently hired a social media intern, or you are the intern, this could be just the article for you!   Intro-Quick tid bits Make sure and set measurable goals at the beginning of every week for yourself this will help organize your thoughts and ongoing progress. Keep personal accounts logged into another browser to cut down confusion of accidental personal posting. Do you know your brand? Be familiar with your…

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How to Create Content Groupings in Google Analytics

How to create a content grouping in Google Analytics is an easy task once you get the basics down.  As happens several times each month, we find ourselves with a client that wants to dig into their data in a manner not directly supported out of the box by Google.  This month, we needed to track an ongoing email campaign that was being used to drive traffic to the client’s blog posts.  In each email there were multiple clickable images…

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How to Remove Bad Links to Your Website

Why Remove ANY Links? If your website traffic has decreased recently, you might have been hit by one of the recent Google algorithm updates. There are lots of reasons this could have happened, maybe you got back links from weak websites or sites that did not fit into your niche, maybe you purchased links, maybe the anchor text for the links is weighted too heavy in one direction or the other, or maybe any of another hundred things could have…

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A Profitable Marriage between SEO and Social Media

In an effort to be more marketable, business owners are always coming up with ideas to help promote their brand/product. In the past few years, marketers have discovered that social media carries more weight than they imagined. Marketing trends have trended to a more consumer-approved mindset. Now, many marketers are not even focused on spending most of their budget and top-dollar commercial and radio ads. Instead, they want to reach the consumer directly through social media. Fortunately, social media also…

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SEO Problems and the Solutions to Fix Them

Lack of Keywords in the Title The first hurdle to overcome in drawing traffic to your website is the title. Choose the right kind of title, and the search engines will send traffic your way. Get too cute with it – or too generic – and nobody will ever see it. The key to choosing an effective title is to include a good long-tail keyword in your title. For example, a short keyword like, “Car Seats” is too generic and…

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Getting the Most Benefits out of Google+ for SEO

Social media has come a long way in regards to influencing SEO aspects and ranking factors. Business owners recognize social media as a viable way to help brand their business and increase their rankings with the search engines. The newest social media giant, Google+, may be the greatest social site for helping SEO rankings. This is largely due to its ties to the main search engine. Google relies on the weight of users’ opinions when ranking sites. Of course, they…

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A Few Tips for Increasing Traffic to Your Blog

About 100 million blogs are on the Internet, and each one is shouting for attention. A blog that isn’t read is a blog that doesn’t exist. Here are four important tips for getting noticed in order to increase traffic to your blogs. Write New Content You need to constantly freshen up your blog to attract readers. That means writing new content constantly. Readers will come back to a blog if they know that new and fresh content will appear at…

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What is a Good Bounce Rate for High Ranking Websites?

A common term in the world of SEO is bounce rate. The bounce rate is the percentage of bounced visits to your website. In other words, the percentage of users visiting a website then leave the site instead of continuing to view other pages in the website. For example, bounce rate is when a user goes to the home page and stays there for a couple minutes then leaves. Another example is when someone goes directly to a reference page…

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