Blog

DIY Optimization Tactics for the Average Website Owner

Having a clean and modern looking website is a huge milestone in the grand scheme of your company’s future. However, like many ventures in the business world, the rabbit hole can go much deeper than one would expect. What makes a website tick? If you are a website owner then surely you have guessed by now that pictures and styles only add up to so much for an online presence. The most important part of your website is, in a…

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Business Growth and What it Teaches Us

Businesses in today’s fast-paced network face the daunting task of launching new products and ideas while the upper hand is held by society’s industry giants. These small underdogs often get their product out as easily and quickly as possible, leading to their inevitable end from being built on such unsustainable growth. There is one factor that these businesses are forgetting. Although it may be nice to get the quickest and biggest amount of profit possible, forgetting this simple game-changer is…

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3 Unexpected Ways to Increase Your Car Dealership Market Share

Over the last several years we have noticed an increasing trend while doing Organic SEO for car dealerships. This trend is related to top keywords in the market area, like “CITY_NAME Honda”, becoming more tied to where a dealership’s local market share ranks.  In other words, the higher a dealer ranks for the main head term in their city, the more of the local marketshare they have. Who cares right? Well, every new car dealership cares about where they rank…

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Tips for Training a New Social Media Marketer

This week we trained a social media intern. If you recently hired a social media intern, or you are the intern, this could be just the article for you!   Intro-Quick tid bits Make sure and set measurable goals at the beginning of every week for yourself this will help organize your thoughts and ongoing progress. Keep personal accounts logged into another browser to cut down confusion of accidental personal posting. Do you know your brand? Be familiar with your…

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How to Create Content Groupings in Google Analytics

How to create a content grouping in Google Analytics is an easy task once you get the basics down.  As happens several times each month, we find ourselves with a client that wants to dig into their data in a manner not directly supported out of the box by Google.  This month, we needed to track an ongoing email campaign that was being used to drive traffic to the client’s blog posts.  In each email there were multiple clickable images…

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How to Remove Bad Links to Your Website

Why Remove ANY Links? If your website traffic has decreased recently, you might have been hit by one of the recent Google algorithm updates. There are lots of reasons this could have happened, maybe you got back links from weak websites or sites that did not fit into your niche, maybe you purchased links, maybe the anchor text for the links is weighted too heavy in one direction or the other, or maybe any of another hundred things could have…

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What is PPC?

“What is PPC?” you may ask… PPC is an acronym for the phrase “Pay Per Click”. Pay per click (PPC) is also called, Paid Per Click, Paid Search, Search Engine Marketing, Cost per Click Marketing. PPC is an advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or Google/Bing) when the ad is clicked. In its simplest terms, setting up a PPC campaign consists of two tasks. First, compile words or…

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Our Facebook Hashtag Experiment

Does a  hashtag work on Facebook? Here at Oxy we decided to run an experiment to see how many folks would respond to a trending topic using hashtags.  (#throwbackthursday). We chose to use Retro Technology  as our subject category, and for a few weeks we added posts to our Facebook page. We hoped that using hashtags would generate interaction for our page through likes, shares, and comments. Even though we used hashtags to group are posts, we didn’t see any significant…

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8 Tools used For Content Creation

Content creation isn’t easy, in fact, it can become quite a daunting task. With the evolution of Google and the competitiveness of marketing on the internet, its has become increasingly more important to publish quality content instead of massive amounts of sterile information. This can pose quite a challenge to any business because of the time it takes to put together said content. Here is a list of some essential tools that can help you stay organized, functional, and profitable….

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A Profitable Marriage between SEO and Social Media

In an effort to be more marketable, business owners are always coming up with ideas to help promote their brand/product. In the past few years, marketers have discovered that social media carries more weight than they imagined. Marketing trends have trended to a more consumer-approved mindset. Now, many marketers are not even focused on spending most of their budget and top-dollar commercial and radio ads. Instead, they want to reach the consumer directly through social media. Fortunately, social media also…

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