Are You Blogging at Least Twice a Week?

Blogging can be tedious and time consuming, but it is worth the extra effort. It is common knowledge that blogging is beneficial for to increase visitors to your website, encourage interaction through comments, and boosting your rankings in search engines. Even though most people understand that blogging can benefit SEO, the topic that is not always discussed is that website will be negatively affected if you are not blogging at least twice per week. A Downward Spiral A website that…

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A Guide to Google Updates in 2012

Penguin and Panda The most important thing to consider before having a successful SEO strategy is to understand the newest Google updates. In 2011 Panda first appeared on February 24. Panda was put into place to spot low quality content. If Google determined that a website was in violation of this, the entire website would see a drop in their organic rankings. It only took between one to three days after the Panda update was refreshed to see a drop…

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New Link Building Strategies

Wondering why your search engine rankings have dipped suddenly? Watch out! You may still be unaware of the latest version of Google update named “Penguin” & Panda Series (3.6) update! Each year, Google changes its search algorithms innumerable times. While most of these changes are minor, every few months Google rules out a ‘major’ algorithmic update that affects search results in significant ways. In other words: Old Link Building strategies are out of date. To stay ahead in the game,…

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Home Health Care Conversion Rate

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Financial Advisor Houston Conversion Rate

[column size=”1-2″] 1st Page of Google 1st listing receives on 1st listing Converts [/column] [column size=”1-2″ last=”1″] 2nd Page of Google 1st listing receives on 10th listing Converts [/column]

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Is PPC Better than SEO? AND/ALSO

Is PPC Better than SEO? I was thinking one morning about this question regarding one of our clients and how weird it was that PPC always performs better for them than organic SEO. The niche was of a professional services medical nature. While that could be a simple answer to why this was, we have several other clients in similar niche markets that do not perform as well in PPC as SEO. So, there I was perplexed. Recently, because I was…

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Is SEO Worth Doing?

The simple answer is, “Yes!” However, since I am an search engine optimizer and obviously need the answer to be yes, let me back this claim up with some real science. When I say science, I mean data. I want to look at the data related to clicks on the organic results in Google as a starting point. SlingshotSEO’s report titled, A Tale of Two Studies: Establishing Google & BING Click-Through Rates, is one of the latest studies to come…

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How to Find Out if Your Customers Are Using Social Media

Before you take the jump into the social media ocean, you may want to take a day and decide if your customers are even using social media. My guess is that they are, but hey, what do I know. Here are a few ways that you can go about checking (spying) on your customers to see what they are up to in the social media arena. 1. You could simply ASK your customers. Add some fields to your Website email…

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CRM – Admin Control Panel Template

Are you a programmer looking for a ready-to-use admin control panel template? Did you spend lots of hour to design one? Don’t you just want to get to it and do your magic? We do know that most programmers can use a little help in designs. For that reason, we designed and created a simple yet robust CRM – Admin Control Panel template. It is designed with focus on Customer Relationship Management (CRM) and Lead Management. However, it is also…

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4 Steps to Determine ROI for Search Engine Optimization

Is using an SEO company really worth the money? Well, there is a great way to decide this age old question. It is called doing an ROI (return on investment) analysis of your SEO investment or potential investment. The parts to this equation are quite simple: Search volume for the Keyword in question The Click-through Rate (CTR) from the SERPs Your Site conversion rate Average customer value or average order value

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