Our Facebook Hashtag Experiment

Does a  hashtag work on Facebook? Here at Oxy we decided to run an experiment to see how many folks would respond to a trending topic using hashtags.  (#throwbackthursday). We chose to use Retro Technology  as our subject category, and for a few weeks we added posts to our Facebook page. We hoped that using hashtags would generate interaction for our page through likes, shares, and comments. Even though we used hashtags to group are posts, we didn’t see any significant…

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8 Tools used For Content Creation

Content creation isn’t easy, in fact, it can become quite a daunting task. With the evolution of Google and the competitiveness of marketing on the internet, its has become increasingly more important to publish quality content instead of massive amounts of sterile information. This can pose quite a challenge to any business because of the time it takes to put together said content. Here is a list of some essential tools that can help you stay organized, functional, and profitable….

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A Profitable Marriage between SEO and Social Media

In an effort to be more marketable, business owners are always coming up with ideas to help promote their brand/product. In the past few years, marketers have discovered that social media carries more weight than they imagined. Marketing trends have trended to a more consumer-approved mindset. Now, many marketers are not even focused on spending most of their budget and top-dollar commercial and radio ads. Instead, they want to reach the consumer directly through social media. Fortunately, social media also…

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SEO Problems and the Solutions to Fix Them

Lack of Keywords in the Title The first hurdle to overcome in drawing traffic to your website is the title. Choose the right kind of title, and the search engines will send traffic your way. Get too cute with it – or too generic – and nobody will ever see it. The key to choosing an effective title is to include a good long-tail keyword in your title. For example, a short keyword like, “Car Seats” is too generic and…

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Getting the Most Benefits out of Google+ for SEO

Social media has come a long way in regards to influencing SEO aspects and ranking factors. Business owners recognize social media as a viable way to help brand their business and increase their rankings with the search engines. The newest social media giant, Google+, may be the greatest social site for helping SEO rankings. This is largely due to its ties to the main search engine. Google relies on the weight of users’ opinions when ranking sites. Of course, they…

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A Few Tips for Increasing Traffic to Your Blog

About 100 million blogs are on the Internet, and each one is shouting for attention. A blog that isn’t read is a blog that doesn’t exist. Here are four important tips for getting noticed in order to increase traffic to your blogs. Write New Content You need to constantly freshen up your blog to attract readers. That means writing new content constantly. Readers will come back to a blog if they know that new and fresh content will appear at…

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What is a Good Bounce Rate for High Ranking Websites?

A common term in the world of SEO is bounce rate. The bounce rate is the percentage of bounced visits to your website. In other words, the percentage of users visiting a website then leave the site instead of continuing to view other pages in the website. For example, bounce rate is when a user goes to the home page and stays there for a couple minutes then leaves. Another example is when someone goes directly to a reference page…

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The Power of Being Liked for SEO

Everyone knows why it is important to have a Facebook page for a business. Well, I should say that almost everyone understands it is import or all businesses would have a Facebook. Although there are several reasons why a Facebook page can be beneficial, there is one reason that has the most impact. Businesses need a Facebook page because many people are on Facebook several times a day. This provides a business with a direct link to inform their customers…

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Why is My Competitor Ranking Higher than Me?

You might be asking yourself, why is my competitor’s website ranking higher than mine? There are many factors that may lead to one site ranking higher than another. On-site optimization and backlinks always has an influence on a website’s rank; however, there is one important tool that can boost any website’s rankings. Websites that do not utilize this simple tool are missing out and their low rankings may be because of it. What am I talking about? The answer is…

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Holiday SE Ho Ho Oh!

Christmas is around the corner and it is hard to miss with all the trees being sold and the lights strung on houses to spread the Christmas cheer. This means that it is that time of year to find something special for those that mean the most to you. Consumers look for Black Friday deals and Cyber Monday discounts to save them an extra buck or two. The digital world of marketing has become extremely important and businesses that are…

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