DIY Optimization Tactics for the Average Website Owner

Having a clean and modern looking website is a huge milestone in the grand scheme of your company’s future. However, like many ventures in the business world, the rabbit hole can go much deeper than one would expect. What makes a website tick? If you are a website owner then surely you have guessed by now that pictures and styles only add up to so much for an online presence. The most important part of your website is, in a…

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Business Growth and What it Teaches Us

Businesses in today’s fast-paced network face the daunting task of launching new products and ideas while the upper hand is held by society’s industry giants. These small underdogs often get their product out as easily and quickly as possible, leading to their inevitable end from being built on such unsustainable growth. There is one factor that these businesses are forgetting. Although it may be nice to get the quickest and biggest amount of profit possible, forgetting this simple game-changer is…

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3 Unexpected Ways to Increase Your Car Dealership Market Share

Over the last several years we have noticed an increasing trend while doing Organic SEO for car dealerships. This trend is related to top keywords in the market area, like “CITY_NAME Honda”, becoming more tied to where a dealership’s local market share ranks.  In other words, the higher a dealer ranks for the main head term in their city, the more of the local marketshare they have. Who cares right? Well, every new car dealership cares about where they rank…

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Tips for Training a New Social Media Marketer

This week we trained a social media intern. If you recently hired a social media intern, or you are the intern, this could be just the article for you!   Intro-Quick tid bits Make sure and set measurable goals at the beginning of every week for yourself this will help organize your thoughts and ongoing progress. Keep personal accounts logged into another browser to cut down confusion of accidental personal posting. Do you know your brand? Be familiar with your…

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How to Create Content Groupings in Google Analytics

How to create a content grouping in Google Analytics is an easy task once you get the basics down.  As happens several times each month, we find ourselves with a client that wants to dig into their data in a manner not directly supported out of the box by Google.  This month, we needed to track an ongoing email campaign that was being used to drive traffic to the client’s blog posts.  In each email there were multiple clickable images…

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How to Remove Bad Links to Your Website

Why Remove ANY Links? If your website traffic has decreased recently, you might have been hit by one of the recent Google algorithm updates. There are lots of reasons this could have happened, maybe you got back links from weak websites or sites that did not fit into your niche, maybe you purchased links, maybe the anchor text for the links is weighted too heavy in one direction or the other, or maybe any of another hundred things could have…

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What is PPC?

“What is PPC?” you may ask… PPC is an acronym for the phrase “Pay Per Click”. Pay per click (PPC) is also called, Paid Per Click, Paid Search, Search Engine Marketing, Cost per Click Marketing. PPC is an advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or Google/Bing) when the ad is clicked. In its simplest terms, setting up a PPC campaign consists of two tasks. First, compile words or…

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Product Redesign & Link Building – Case Study

Client: Pipeline Intelligence Report Pipelineintelligence.com is the premier, grass roots level, upcoming oil and gas pipeline project news and information source. If it is being spoken about in the sometimes-closed circles of project development teams, Pipeline Intelligence is hearing and reporting the status of jobs and who is bidding and being awarded. Problem: Client came to Oxy Creative with the need to rank well for several keywords and to increase product share in the mobile arena. Strategy: Oxy Creative redesigned…

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New Product – Case Study

Client: Valve Source Inc. Valve Source, Inc. provides valve and piping products to companies all over the world. At VSI we provide packaged solutions for your projects and outages as well as solutions for your everyday needs. With quality products from around the globe Valve Source, Inc. is committed to delivering value to all of our clients. Problem: Client came to Oxy Creative with a new product offering, called Swiss Fluid. They wanted to rank highly for this product term…

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Lead Generation through Organic SEO – Case Study

Client: Hearthstone Senior Living Hearthstone Senior Living was a national senior living account with approximately 30 locations nationwide. Problem: Client came to Oxy Creative with many issues ranging from brand awareness, to reputation management, and general local ranking issues. Strategy: Oxy Creative started by overhauling the entire website, including landing pages and conversion mechanisms. We also implemented an internal lead management system, which allowed us to track customer leads back to the keyword level of discovery. This along with an…

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