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Product Redesign & Link Building – Case Study

Client:

Pipeline Intelligence Report
Pipelineintelligence.com is the premier, grass roots level, upcoming oil and gas pipeline project news and information source. If it is being spoken about in the sometimes-closed circles of project development teams, Pipeline Intelligence is hearing and reporting the status of jobs and who is bidding and being awarded.

Problem:

Client came to Oxy Creative with the need to rank well for several keywords and to increase product share in the mobile arena.

Strategy:

Oxy Creative redesigned the companies website and product line to include a mobile ready directory and reporting tool for clients. We also did link building for them, including directory links, broken link building, social bookmarking, and link outreach.

Outcome:

PIR was able to increase sales levels on the mobile version of the directory as well as gaining rankings for several high profile keywords. We also were able to rank PIR for their main keyword “pipeline project directory” in the first position and second positions interchangeably; beating out the powerful website Rigzone.com for these positions.

SEO Inbound Marketing Houston Case Study