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New Product – Case Study

Client:

Valve Source Inc.
Valve Source, Inc. provides valve and piping products to companies all over the world. At VSI we provide packaged solutions for your projects and outages as well as solutions for your everyday needs. With quality products from around the globe Valve Source, Inc. is committed to delivering value to all of our clients.

Problem:

Client came to Oxy Creative with a new product offering, called Swiss Fluid. They wanted to rank highly for this product term and outrank other competitors in the search engines.

Strategy:

Oxy Creative did a complete keyword strategy for this keyword, incorporating long tail historical data using SEMRUSH and Open Site Explorer. This gave us about 30 keywords to use in our online campaign. We produced article content, which was blogged on several guest channels. We also used the company’s existing video content to enhance the social channel using YouTube to host videos and build links.

Lastly, we engaged in a full back-link building strategy, which included natural back-links, guest blogging, press releases, social bookmarking, and forum profile building.

Outcome:

ValveSourceInc.com responded well to the link building. With three weeks, we achieved the first page in Google. Within six weeks we had risen to the 1st position. Ultimately, we settled at position three for this keyword, only outranked by the product maker’s website, swissfuid.com and the MSDS sheet for the product itself.

New Product Web Launch Digital Marketing Houston Case Study