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Lead Generation through Organic SEO – Case Study

Client:
Hearthstone Senior Living
Hearthstone Senior Living was a national senior living account with approximately 30 locations nationwide.

Problem:
Client came to Oxy Creative with many issues ranging from brand awareness, to reputation management, and general local ranking issues.

Strategy:
Oxy Creative started by overhauling the entire website, including landing pages and conversion mechanisms. We also implemented an internal lead management system, which allowed us to track customer leads back to the keyword level of discovery. This along with an extensive keyword centered backlink campaign brought the Hearthstone/Carestone brand to the 3st position for the “assisted living” keyword group and locally the 1st position in all 20 local metro markets in the Maps section of the Search Engines.

Outcome:
HSCS Case Study Lead Generation Web development

This chart shows the conversion rate increase over the first six months from 2.7% to 8.8%.